YOUR JOURNEY TO SUCCESS
- A 7-month hands-on journey guiding artists to transform their gifts into thriving, sustainable businesses.
- Blends coaching, collaborative community, and Stripe tools to make the business side of art seamless.
- Goal: Empower artists to focus on their creativity while confidently building and scaling their craft.
7 Stages, 7 Months of Creative Growth
Each month focuses on one stage:
Discovery, Building, Branding, Connecting, Prioritizing, Sales, Growth.
Live, interactive sessions with exercises, reflection, and Stripe tools in action.
DISCOVERY STAGE
Month 1: Discovery – “Find Your Spark”
Objective: Explore your creative DNA—gifts, passions, and your personal “why.”
Stripe Integration: Insights from the creator economy—examples of artists successfully sharing and selling their work globally.
Interactive Activity: Vision mapping, mini idea pitch, and group reflection to uncover your unique artistic voice and purpose.
BUILDING STAGE
Month 2: Building– “Lay the Foundation”
Objective: Craft your artistic business plan, then legally establish your creative venture and set up revenue channels.
Stripe Integration:
Stripe Atlas for forming your business entity
Interactive Activity:
Design a business plan with artistic goals and learn how to register your business with Atlas.
BRANDING STAGE
Month 3: Branding– “Your Signature Voice”
Objective: Shape the way the world experiences your art—voice, visuals, and presence.
Stripe Integration: Stripe Customer Portal and Billing for smooth, professional experiences for collectors, clients, or subscribers.
Interactive Activity: Create a mini “audience journey” showing how your art and brand flow online, and how Stripe makes the experience effortless.
CONNECTING STAGE
Month 4: Connecting – “Relationships over Followers”
Objective: Build authentic relationships with collaborators, collectors, and your creative community.
Stripe Integration: Stripe Invoicing and Payment Links to make professional, personalized interactions simple. Interactive Activity: Networking simulation where participants send invoices or payment links, practicing real-world artist collaborations.
SALES STAGE
Month 5: Sales – “Confidently offer your work”
Objective: Sell your art, services, or experiences with confidence and ease. Stripe Integration: Stripe Checkout and Payment Links for frictionless transactions for artwork, workshops, or creative projects.
Interactive Activity: Create a live “paywall” or product link and practice offering your work to real audiences using the CPRS model.
PRIORITIZE STAGE
Month 6: Prioritize – “Focus without burnout”
Objective: Balance your time, energy, and focus to sustain your art and your business.
Stripe Integration: Stripe Dashboard and Revenue Recognition to track creative income, subscriptions, and cash flow automatically.
Interactive Activity: Build a dashboard mock-up to visualize earnings and client interactions, helping you plan energy and time around your art.
GROWTH STAGE
Month 7: Growth – “Beyond the Horizon”
Objective: Dream bigger—plan your next stage of creative expansion and scaling.
Stripe Integration: Stripe Capital for funding new artistic projects, Stripe Connect to manage collaborators and revenue streams.
Interactive Activity: Build a 6-month growth roadmap with collaborators, revenue goals, and Stripe tools to turn ideas into action.
Meet your facilitator
Raphaella Silva
Stripe Community Builder for Artists and SURGE Creator
I am a Gen Xer who loves all things tech, design, cake, teaching, dancing, and EQ - and not necessarily in that order. But if you want my professional bio...lol ↓
Raphaella is an emotional intelligence coach, entrepreneur, and creator of the SURGE framework — a dynamic business activation process that transforms ideas into action.
With over 15 years in business consulting, design, and leadership coaching, she also brings a strong connection to the arts and the Atlanta community.
What You'll Walk Away With
Clarity
A clear, actionable business plan that makes sense, a legal business entity with proper documentation, a professional brand identity and online presence, effective marketing and sales strategies, time management systems that prevent burnout, the confidence to price and sell your services, and a roadmap for sustainable growth and scaling.
Real, Tangible Results
Walk away with a functioning business, not just ideas. EIN, LLC, bank account, and systems in place.
Follow the 7-stage SURGE methodology that has helped countless entrepreneurs transform their vision into reality.
Supportive Community
Connect with like-minded entrepreneurs who share your journey. Build lasting relationships and accountability.
Structured monthly sessions ensure you stay on track and build consistent progress toward your goals.
Register Today
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